The latest commercial from DC's inspiring Refuse To Lose Campaign features 8x Supercross champion Jeremy McGrath, and teammate Trey Canard at Pala Raceway. The video is narrated entirely by McGrath, and represents the progression of motocross from past to future with McGrath the legend himself, and Canard the Supercross icon in the making.
The DC commercial is set to air every weekend during Supercross on CBS, the Speed Channel, and in the stadiums on the SX big screen. For additional info on DC, Jeremy McGrath, and Trey Canard, please visit www.dcshoes.com/moto
"Practice to Work, Work to Play, Play to Win, Refuse to Lose"
Director: Justin Smith
Producer: Nate Hawley, Dave Kania
Music by: Max Ritter
Camera: Ezra Migel
Camera Car: Paul Lane
Video Editor: Eldrich Legaspi
Digital Tech: Gavin Lewis Heslet